Marketing Professional Diploma (CIM) (Level 6)

Course content
The aim of this qualification is to provide the knowledge, skills and ‘ability to do’ that a typical Marketing Manager would need. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or department role.

The course is suitable for marketers with operational responsibilities and an eye on management [including department managers, functional managers, account managers and business development managers.]

Students will study the following four subjects:

• The Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing
• Project Management in Marketing

The modules focus on providing insights into the key aspects of managing marketing functions as well as recognising various departmental opportunities such as channel management, communications, customers and new product development.

Assessment
One exam and three assignments

Entry requirements
An interview is required plus:

• A Degree with at least 120 credits in Marketing or
• Masters with least 60 credits in Marketing or
• Professional Certificate in Marketing or
• Extensive experience in a marketing management role that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Certificate

Progression
The Chartered Postgraduate Diploma in Marketing

Cost
£495 for year one of study [not including CIM membership [£160] and administration of assessment [£300] payable direct to the Chartered Institute of Marketing.]

Duration
The course is taught over 2.5 hours a week for 30 weeks [Tuesday evening.]

Student feedback
"After graduating in 2006 with a BA Hons in Business, I decided to take a job as a Marketing Assistant. However, my progress in my job soon became stale as I had no specific marketing knowledge, so I signed up for this course. Since completing the course I have now excelled in my job and been rewarded with promotion, a career path to Marketing Manager next year and a significant pay rise to match. I'm now going to complete my Postgraduate Diploma in Marketing during 2009/10."
Chris, Marketing Coordinator

Location
Tycoch campus

Contact
Eve Wydenbach on 01792 284000 or via email

Updated August 2010